Info from “These boards attempt to depict the feeling of home that I receive when I walk into a Starbucks, get my special drink and sit in my favorite chair. I did not want to emphasize the ritzy ‘Coffee Culture’ that so many people associate with Starbucks; instead, I tried to demonstrate the level of comfort something we know and love can bring us.”
Artist: Mark Gustafson
Info from LAIKA/house: “These images are production and character designs for a stop motion-based campaign featuring Millennials hanging out in their favorite bar. Of course, these Millennials just happened to be exotic animals of the Serengeti… The bar itself was based on an African safari camp mashed up with a hint of colonial elegance and a smattering of sports channels and “show ‘em your…animal parts” party-time. The dark, cool lounge is deep and atmospheric – graphically juxtaposing with the bright, roasting hot exterior light.
“Our animal actors were designed to be actual physical puppets, highly detailed and fully articulated. The high level of design and character fabrication was needed to bring each character to life through “character think.” When you watch any real or created animal processing information in their heads and with expression — not necessarily talking, but reacting – they become relate-able and alive. Our goal was to provide arresting visuals and charming, naturalistic performances from our cast of animal characters.”
Artist: Rodrigo Bravo
Studio: Loopmedia Inc.
Info from Loopmedia: “Rodrigo pitched this animated logo bumper internally to the sales team at Loopmedia. He developed it as a opening bumper for a sales tool. It’s colourful, sleek and eye-catching and is accompanied by quirky sound design.”
From Rodrigo Bravo: “I was trying to disect the letters of the Loopmedia logo, taking each of them and turning them inside out with geometry and colour, imploding to the beat of the track.”
Info from Kumar: “This project was not a real pitch and was done for a class assignment. We had to make concept boards for a 15 second animated sequence based on a word/words that we picked.
“The words I chose to work with were happy and float and although my initial plan was to design characters based on those themes, i decided to find man-made and natural elements that had those physical and emotional qualities and constructed a world where all of them could fit together.
“It was challenging to arrive upon a look that was simple but would be able to establish a believable dimensional space.”
Artist: Craig Kirkman
Studio: Loopmedia Inc.
Client: The Score Television Network
Info from Loopmedia: “In 2012, Loopmedia created a pitch package for the requested brand re-design for The Score Television Network, a Canadian English-language cable television specialty channel providing primarily sports news, highlights, information and analysis programming along with live event sports coverage.”
“Loop Creative Director, Craig Kirkham, developed the pitch package. He worked with cutting edge imagery that conveyed a sleek and modern style for the network. Working with live action footage as a base, Kirkham developed animated typography that is dynamic and explosive.”
“Loop was very pleased with the end result of this pitch package. Although the job was not awarded, it has been a valuable reference piece for the studio.”
Studio: NERDO Design Collective
Art Direction: Juan Pablo Kessler Artists: Alessandro Durando, Daniele Gavatorta, Lorenzo Levrero Client: FOX International Channel
Info from NERDO: “Are you feeling safe behind your walls? Think again! Your home could be a bloody and scary crime scene, like this gory and messy kitchen… But don’t be afraid, this is only a breakfast gone bad! This is our pitch proposal for a series of IDs for FOX CRIME Italy. We didn’t win the pitch although, but we really loved the use of simple and recognisable stuff to recreate the feeling of a murder scene. No fruits or jam were harmed in the making of this film!”
Info from De Agostini: “Snowbombing is a popular week-long winter sports and music festival held annually in the spring at the Austrian ski resort of Mayrhofen. The British Channel 4 featured a music series showing the highlights from Snowbombing 2011 including performances from Mark Ronson and Fatboy Slim.
“I was asked by the agency to make an opening sequence that combined some live footage of the event and give them a more graphical look. I had only a day to make the style frames and choose the footage and 2 days for the final animation.”
“These sets of pitched frames was executed for my school as a part of the creative typography lesson.
“Initially, the entire self initiated project is about exploring the forms, colors, lightings and shapes of these bioluminscence creatures Combining modern typography with these natural bodies of this creatures.
“It was then driven to a main on opening titles for BBC knowledge, bioluminscence.”
Client: National Geographic
Info from Neon: “National Geographic came to us directly with their concept for this 45” promo. Both budget and timescale were extremely limited but as soon as we saw the boards, we knew we had to be involved. The idea was inspired by a shot in the Naudet brothers’ documentary, where a damaged piece of paper attaches itself to the camera lens, dust enveloping everything as the first tower fell. That piece of paper, originally a very mundane spreadsheet chart, was briefly immortalised, and became imbued with incredible significance. The concept revolved around examining that transition, following the journey of that piece of paper in reverse.
“We worked very closely with National Geographic to realise the vision. A large part of the challenge was to create something that carried an emotional impact, whilst still being respectful and non-exploitative. To address this we made the focus deliberately and exclusively on the paper, and obscured faces where we could. Sound design played a large part too: we wanted it to be simple and raw.
“From the start, we knew the spot would be carried by the visual effects. We went through a process of designing style frames, and multiple iterations of pre-vis, which also informed the shoot. We used a large variety of 3D and 2D techniques, which gives it quite a stylised, almost painterly, feel in places.
“The spot went on to win multiple awards, including eleven Promax awards (UK, Europe and US), as well as four golds at the Kinsale Sharks.”
Info from Stamboltsyan: “These are style frames that I designed for Shoghakat TV channel’s 2013 air season. Channel decided to radically refresh his look, and they selected this pitch as most appropriate to the core values of the channel. The pitch consists of four short stories. After challenging phase of live shooting and work with actors, we are in post production stage, and soon the new look of channel will be on air.”
“I am working as a creative director/art director at Triadastudio, one of oldest studios of Armenia.”
Info from Pingomotion: “The guys from Studio Nitro asked me to create a new intro for studio reel. I design all those elements in Adobe Illustrator and anime the piece in After Effects.
The inspiration for this art come from technological stuff like Tron and Japanese Anime, Neon Genesis Evangelion.”
Client: HBO, cinemax
Info from les83machines: “The idea was to create a graphics package for a cinema festival program that was related to the textures and colors of the cameras and lenses, the colors we associate with the glamor of film festivals, and both modern and attractive outside.”
Artist: Rodrigo Stipkovic
Info form Stipkovic: “A personal project: a balance of good adjectives and the strong points of the principal players of the Los Angeles Lakes and Miami Heat.”
Artist: Bao T. Nguyen
Info from Nguyen: ”It was a personal project for Rockstar’s video game, Max Payne. I wanted to give the tone of the video game in a simple visual way. So I took elements in the game’s story such as bullets, pills and whiskey and incorporate them in the sequence. One of the technical problems i had was learning Realflow for the first time to create the fluid. The software I used was were C4D, RF and Photoshop.”
Info from Eugene: “I was commissioned to design frames for the “Concert for Sandy Relief” for juniper jones studios. I was given a lot of creative range but I had to show case the artist that were going to be performing that night in my designs. I really enjoyed this project because I knew that I was designing for a good cause.”