Artist: Kay Tennemann
Studio: Pocko People / nowness
Info from Tennemann: “On July 19th the Louis Vuitton Espress train came to a halt on the famous Bund in Shanghai, for the first Louis Vuitton Maison opening in China at Plaza 66.
“While the event was being shot and people were making the movie, the client was thinking about some motiongraphic elements and asking for some ideas. I didn´t see any of the captured footage or have specific informations. So I just started with that abstract installations… with the theme train and journey. At the end the movie was straigt traditional and no motiongfx was needed… and just that first styleframes exists.”
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