Artist: Jonathan KimStudio: Royale Info from Kim: “Innocean asked us to partner with them to create a launch campaign for the all new Hyundai Azera. The task was to highlight 5 important features in the automobile within a fully stylized environment. Each of the 5 points would be complimented by a unique landscape. The powerful engine would be showcased in the blistering desert, while the ultra sensitive braking system was showcased on an icy mountain road. I decided to explore a very simple and gestural style of illustration because it would not only look beautiful in motion, but also make the hero of the composition(the car) really stand out. The animation was a full on orchestra of 3d animation, nuke, after effects and cel animation.” 
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Artist: Jonathan KimStudio: Royale Info from Kim: “Innocean asked us to partner with them to create a launch campaign for the all new Hyundai Azera. The task was to highlight 5 important features in the automobile within a fully stylized environment. Each of the 5 points would be complimented by a unique landscape. The powerful engine would be showcased in the blistering desert, while the ultra sensitive braking system was showcased on an icy mountain road. I decided to explore a very simple and gestural style of illustration because it would not only look beautiful in motion, but also make the hero of the composition(the car) really stand out. The animation was a full on orchestra of 3d animation, nuke, after effects and cel animation.” 
Zoom Info
Artist: Jonathan KimStudio: Royale Info from Kim: “Innocean asked us to partner with them to create a launch campaign for the all new Hyundai Azera. The task was to highlight 5 important features in the automobile within a fully stylized environment. Each of the 5 points would be complimented by a unique landscape. The powerful engine would be showcased in the blistering desert, while the ultra sensitive braking system was showcased on an icy mountain road. I decided to explore a very simple and gestural style of illustration because it would not only look beautiful in motion, but also make the hero of the composition(the car) really stand out. The animation was a full on orchestra of 3d animation, nuke, after effects and cel animation.” 
Zoom Info
Artist: Jonathan KimStudio: Royale Info from Kim: “Innocean asked us to partner with them to create a launch campaign for the all new Hyundai Azera. The task was to highlight 5 important features in the automobile within a fully stylized environment. Each of the 5 points would be complimented by a unique landscape. The powerful engine would be showcased in the blistering desert, while the ultra sensitive braking system was showcased on an icy mountain road. I decided to explore a very simple and gestural style of illustration because it would not only look beautiful in motion, but also make the hero of the composition(the car) really stand out. The animation was a full on orchestra of 3d animation, nuke, after effects and cel animation.” 
Zoom Info
Artist: Jonathan KimStudio: Royale Info from Kim: “Innocean asked us to partner with them to create a launch campaign for the all new Hyundai Azera. The task was to highlight 5 important features in the automobile within a fully stylized environment. Each of the 5 points would be complimented by a unique landscape. The powerful engine would be showcased in the blistering desert, while the ultra sensitive braking system was showcased on an icy mountain road. I decided to explore a very simple and gestural style of illustration because it would not only look beautiful in motion, but also make the hero of the composition(the car) really stand out. The animation was a full on orchestra of 3d animation, nuke, after effects and cel animation.” 
Zoom Info
Artist: Jonathan KimStudio: Royale Info from Kim: “Innocean asked us to partner with them to create a launch campaign for the all new Hyundai Azera. The task was to highlight 5 important features in the automobile within a fully stylized environment. Each of the 5 points would be complimented by a unique landscape. The powerful engine would be showcased in the blistering desert, while the ultra sensitive braking system was showcased on an icy mountain road. I decided to explore a very simple and gestural style of illustration because it would not only look beautiful in motion, but also make the hero of the composition(the car) really stand out. The animation was a full on orchestra of 3d animation, nuke, after effects and cel animation.” 
Zoom Info

Artist: Jonathan Kim
Studio: Royale

Info from Kim: “Innocean asked us to partner with them to create a launch campaign for the all new Hyundai Azera. The task was to highlight 5 important features in the automobile within a fully stylized environment. Each of the 5 points would be complimented by a unique landscape. The powerful engine would be showcased in the blistering desert, while the ultra sensitive braking system was showcased on an icy mountain road. I decided to explore a very simple and gestural style of illustration because it would not only look beautiful in motion, but also make the hero of the composition(the car) really stand out. The animation was a full on orchestra of 3d animation, nuke, after effects and cel animation.” 

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  1. styleframesny posted this