Artist: Jonathan KimStudio: Royale Info from Kim: “We teamed up with Nike to create 2 fully cg spots highlighting their new and improved football cleats. The shoe had very specific technology that needed to be called out so I carefully planned out each frame to fully highlight each quality. I had a physical shoe at my disposal so had loads of fun deconstructing it to get all the necessary photos. I shot hundreds of hi-res photos of every little piece and thread of the shoe and comped it all together in photoshop. When realizing spots for shoe wear  I tend to do most the heavy lifting in 3D. But in this case, I did 100% of the work in 2D.”
Zoom Info
Artist: Jonathan KimStudio: Royale Info from Kim: “We teamed up with Nike to create 2 fully cg spots highlighting their new and improved football cleats. The shoe had very specific technology that needed to be called out so I carefully planned out each frame to fully highlight each quality. I had a physical shoe at my disposal so had loads of fun deconstructing it to get all the necessary photos. I shot hundreds of hi-res photos of every little piece and thread of the shoe and comped it all together in photoshop. When realizing spots for shoe wear  I tend to do most the heavy lifting in 3D. But in this case, I did 100% of the work in 2D.”
Zoom Info
Artist: Jonathan KimStudio: Royale Info from Kim: “We teamed up with Nike to create 2 fully cg spots highlighting their new and improved football cleats. The shoe had very specific technology that needed to be called out so I carefully planned out each frame to fully highlight each quality. I had a physical shoe at my disposal so had loads of fun deconstructing it to get all the necessary photos. I shot hundreds of hi-res photos of every little piece and thread of the shoe and comped it all together in photoshop. When realizing spots for shoe wear  I tend to do most the heavy lifting in 3D. But in this case, I did 100% of the work in 2D.”
Zoom Info
Artist: Jonathan KimStudio: Royale Info from Kim: “We teamed up with Nike to create 2 fully cg spots highlighting their new and improved football cleats. The shoe had very specific technology that needed to be called out so I carefully planned out each frame to fully highlight each quality. I had a physical shoe at my disposal so had loads of fun deconstructing it to get all the necessary photos. I shot hundreds of hi-res photos of every little piece and thread of the shoe and comped it all together in photoshop. When realizing spots for shoe wear  I tend to do most the heavy lifting in 3D. But in this case, I did 100% of the work in 2D.”
Zoom Info
Artist: Jonathan KimStudio: Royale Info from Kim: “We teamed up with Nike to create 2 fully cg spots highlighting their new and improved football cleats. The shoe had very specific technology that needed to be called out so I carefully planned out each frame to fully highlight each quality. I had a physical shoe at my disposal so had loads of fun deconstructing it to get all the necessary photos. I shot hundreds of hi-res photos of every little piece and thread of the shoe and comped it all together in photoshop. When realizing spots for shoe wear  I tend to do most the heavy lifting in 3D. But in this case, I did 100% of the work in 2D.”
Zoom Info

Artist: Jonathan Kim
Studio: Royale

Info from Kim: “We teamed up with Nike to create 2 fully cg spots highlighting their new and improved football cleats. The shoe had very specific technology that needed to be called out so I carefully planned out each frame to fully highlight each quality. I had a physical shoe at my disposal so had loads of fun deconstructing it to get all the necessary photos. I shot hundreds of hi-res photos of every little piece and thread of the shoe and comped it all together in photoshop. When realizing spots for shoe wear  I tend to do most the heavy lifting in 3D. But in this case, I did 100% of the work in 2D.”

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  1. styleframesny posted this