STYLE FRAMES New York

Studio: Lobo / Vetor Zero Vetor Zero/Lobo was invited by the...

Fri, 24 May 2013 12:24:50 -0400

Vetor Zero/Lobo was invited by the Space Channel - a branch of Turner Broadcasting System - to develop a new on air package, composed of idents, bumpers and menus, totaling 104 pieces and 12 minutes of 3D animation.

Initiated two years ago, the extensive creative process took off using as main reference the work of artist and designer Syd Mead, responsible for the concept art of sci-fi films like Blade Runner, Aliens, Tron and Star Trek. With a team of more than 30 people, the production company created fantastic characters and scenarios that translate the thrill-packed spirit of Space’s programming, with a dramatic and hiper-realistic finish.

“Our goal was to produce a visual identity so compelling and intriguing as a series or a movie in Space’s programming, and not just a visually interesting graphics package”, says director Mateus de Paula Santos.

The pieces were divided in four franchises (with portuguese and spanish versions): one generic and three thematic for specific programming slots, dedicated to series, films and sports. Among the highly detailed visuals the channel logo stands out, always incorporated into the narrative as part of props or settings. The yellow of the brand also gains strength in contrast with the overall grayish monochrome.

The directorial team was composed of Mateus de Paula Santos, Loic François Marie Dubois and Diego Fernandez, with executive producers Alberto Lopes, Sergio Salles, Luiz Carlos Reis e Andrea Dacharry.

Artist: Andre “Smatik” Ljosaj Info from Ljosaj:...

Thu, 16 May 2013 17:25:00 -0400

Artist: Andre “Smatik” Ljosaj

Info from Ljosaj: “The idea behind this project was to create something surreal with an magical experience for Coca Cola.

“We see a bunch of people and animals running on the Coke ribbon through a Coca Cola styled landscape.

“The challenge was to create these styleframes beside my work and find the time to design, modell, sculpt and rig all the elements.”

Artist: HolbrooksAgency: Y&R New Zealand, Flying...

Thu, 09 May 2013 16:24:00 -0400

Artist: Holbrooks
Agency: Y&R New Zealand, Flying Fish
Production: Blacklist

From Holbrooks: “We wanted to take the material and create a real roller-coaster of imagery and emotion,” commented Holbrooks Director, Daniel Gray. “We wanted to show how Red Cross is brave and committed in their quest to helping those in need.

Holbrooks created a sophisticated look in response to the agency’s brief. The monochromatic tone throughout the film helps convey its serious message while a neutral backdrop makes the Red Cross emblem pop.

“Everyone working on the project was of the same mind for the direction,” said Holbrooks Director Tom Brown, who oversaw the NYC animation team.”

The team employed a mix of cel animation and 3D camera work to balance handcrafted warmth with dynamic storytelling. Holbrooks took advantage of being located in both New York City and Budapest to maximize production days, working around the clock with the New Zealand client to manage the compressed production schedule.

Artist: Cindy SuenSchool: SCAD Info from Suen: “Style...

Thu, 25 Apr 2013 17:12:47 -0400

Artist: Cindy Suen
School: SCAD

Info from Suen: “Style frames based on the story behind one of my favorite festivals - the Mid-Autumn festival. Story: The Moon Goddess Chang’ e took the immortality pill out of curiosity, despite her husband’s warning to not take the pill. She started floating into the sky once she swallowed it because of overdose. She kept on floating until she landed on the moon, and there she found company; a rabbit that manufactured elixirs!

“Technical challenges/rewards: I hadn’t done a lot of style frames in the past, but I started to since taking my “Design for Motion” class at SCAD this quarter. I think I learned a lot, because our professor Austin Shaw really pushed us to explore and play around with different camera angles, scale sizes, and just contrast in different elements to make the boards more dynamics. One word that I constantly had in my head while planning the frames was contrast, which I thought was very helpful; I tried to use as many different camera angles as I could for this project.”

Concept/Directors/3D: Wissam Altroudi, Firas Ershead Tree...

Tue, 23 Apr 2013 17:44:36 -0400

Concept/Directors/3D: Wissam Altroudi, Firas Ershead
Tree Design: Luis Branco
Studio: Info Fillers

Info from Ershead: “Attached is a style frames, a pitch for a new TV weather opener for Aljazeera Channel. Our goal was to create an easily associated with Aljazeera channel ID and spontaneously recognized by a viewer, keeping it smart - artistic - edgy - human centric. The concept was supposed to highlight different weather conditions in different locations. Therefore we have proposed and created multiple islands, connected by tree brunches(starting for a table designed by Luis Branco). In each scene, weather changes via different landscapes and human activities effected by weather (spring, summer, autumn and winter). We understand that this peace needs to fit within a serious news channel, challenge of this job is presenting very different treatment from classical weather idents.”

Creative direction: Tavo PonceArt direction: Juanma Mota, Rafael...

Tue, 23 Apr 2013 17:37:33 -0400

Creative direction: Tavo Ponce
Art direction: Juanma Mota, Rafael Merino, Tavo Ponce
Studio: Toch

Info from Toch: “Here you have our last play-and-lost work in the Pitch Game, Canal+’s Channel, specialized in the Champions League. Name of the channel: Canal+ HD Champions League, or in Spanish, ‘Canal+ HD Liga de Campeones’, sic. It was, from our view, well conceptualized (sports qualities related to materials, like Strength-Rock, Agility-Fibre, Grip-Rubber), and well connected to the Brand personality (all materials were flowing from the logotype, like a second skin).”

Very cool news: the new COLLIDER Digital Production Conference...

Mon, 08 Apr 2013 19:24:00 -0400

Very cool news: the new COLLIDER Digital Production Conference launches June 9th -11th in New York, complete with job fair and master classes.

This is your chance to connect with top studios and talent from across the Animation, VFX and Design world in mid-town Manhattan for three days of problem-solving talks, hard-hitting panels, top-level networking and serious job hunting.

Check the full rundown of COLLIDER speakers here.

COLLIDER Super Early Bird rates end this Friday April 12th. Grab your ticket now and save before they sell out.

- CONFERENCE PASS - $219 when you buy before Friday ($279 starting Saturday)
- JOB FAIR TICKET - $25 when you buy before Friday ($35 starting Saturday)

Visit www.colliderevents.com for the inside scoop on the conference and job fair, including our exciting list of speakers, panelists and master classes.

GRAB YOUR TICKET before end of day on Friday to save.

See you in New York, June 9th-11th!

Artists: Jan Bitzer, Csaba Letay, Tom Weber, Dirk Urbaniak...

Sun, 07 Apr 2013 14:18:00 -0400

Artists: Jan Bitzer, Csaba Letay, Tom Weber, Dirk Urbaniak
Studio: Polynoid
Client: Self / Edding

Info from Polynoid: “Dirk Urbaniak developed this concept for a spot with the goal to sell it to one of the bigger stationary manufacturers like Edding of MontBlanc.

“Being self initiated, we were pretty free in the execution and we liked the combination of the thick, glossy ink and the paper as well as the combination of wild characters and delicate, handwritten typo.”

Artistic team: Marc Nahas, Gray Miller, Conor...

Sun, 07 Apr 2013 13:44:01 -0400

Artistic team: Marc Nahas, Gray Miller, Conor O’Kelly-Lynch
Studio: TV Land Brand Creative In-House
Client: American Film Institute & TV Land Network

Info from Nahas: “A promotional campaign for the broadcast of the American Film Institute Tribute to Morgan Freeman on TV Land. Our objective was to create an elegant and cinematic look/tone for the cinema icon and star, Morgan Freeman, while keeping in check our limited budget.”

“We achieved this by mixing inexpensive analog and digital techniques. A few hours spent experimenting with a fish tank filled with milk and exposed to light, produced beautiful and functional background textures for the main composite. Using this technique, we were able to achieve a look that appeared less-computer generated and more similar to one shot on film.”

Artist: Jesse Vartanian Agency: Viewpoint Creative Info from...

Thu, 04 Apr 2013 16:48:15 -0400

Artist: Jesse Vartanian

Agency: Viewpoint Creative

Info from Vartanian: “These are style frames for an ESPN Deportes promo. 3D composited into live action footage.”

Artists: Sebastian Mejia, Miguel RodriguezStudio: Studio...

Thu, 04 Apr 2013 16:38:00 -0400

Artists: Sebastian Mejia, Miguel Rodriguez
Studio: Studio Diptongo

Info from Mejia: “The biggest challenge of this project was to create the image of a sports channel 24 hours in Colombia, which did not exist.

“The channel is brand new, had no name, logo or programs. Besides the channel image we created the name and image of the other programs.”

Artist: Byron Segundo Client: Chico Jofilsan, Gobosat...

Thu, 04 Apr 2013 16:18:51 -0400

Artist: Byron Segundo
Client: Chico Jofilsan, Gobosat Brasil

Info from Segundo: “This pitch was about a paid Brazilian channel 100% focused on music: BIS Channel. All kind of music. So I tried to create some simple creatures using music related objects with organic behaviors.

“Was a fun project. This concept was picked up a few hours before the meeting with the client. So the style framing process was really intense.”

Artist: Fionna MarianiStudio: Spontaneous Agency: Agency...

Thu, 04 Apr 2013 16:14:36 -0400

Artist: Fionna Mariani
Studio: Spontaneous
Agency: Agency 212

Info from Mariani: “The design team of Spontaneous was approached to create a pitch that would tap into Cinzano’s style of painted and hand drawn advertising. This was my pitch/interpretation of what that could look like. This was a really fun project, partly because I always gravitated towards the painted-digital style, but challenging because it was the first time I was applying it to a spot. A lot of the elements were painted by hand and then scanned, along with textures that were then used as photoshop brushes. I wanted to create a watercolor and graphic world for the look and feel of the spot.”

Artist: Mark KulakoffStudio: Psyop LAClient: Vitamin Water Info...

Tue, 26 Mar 2013 15:24:00 -0400

Artist: Mark Kulakoff
Studio: Psyop LA
Client: Vitamin Water

Info from Kulakoff: “These storyboards are style explorations for Vitamin Water 2010 Ad campaign. This particular spot was about Will Ferrell and the juju of the Vitamin Water. The narrative was extremely funny. It was a shame it was not produced.”

Studio: NERDO Design CollectiveArtists: Alessandro Durando,...

Tue, 26 Mar 2013 09:49:00 -0400

Studio: NERDO Design Collective
Artists: Alessandro Durando, Daniele Gavatorta, Lorenzo Levrero
Art Direction: Fabio Ardemagni, Lorenzo Banal

Info from NERDO: “As you may see, a lot of funny things happens: peeled banana typography and silly balloons, carrots chopped by a mad jedi chef, frozen logos and endless incredible machines. For your amusement only.

“Unfortunately they didn’t make it, poor little things… But hey, they deserve a proper celebration, so there you go!”

Artist: MotoStudio: Th1ng Info from Moto: “This was a...

Tue, 19 Mar 2013 09:14:00 -0400

Artist: Moto
Studio: Th1ng

Info from Moto: “This was a pitch for a commercial to advertise a Red Bull event featuring a BMX Dirt course competition at Alexandra Palace in London.”

Info from “These boards attempt to depict the feeling of...

Wed, 06 Mar 2013 10:03:53 -0500

Info from “These boards attempt to depict the feeling of home that I receive when I walk into a Starbucks, get my special drink and sit in my favorite chair. I did not want to emphasize the ritzy ‘Coffee Culture’ that so many people associate with Starbucks; instead, I tried to demonstrate the level of comfort something we know and love can bring us.”

Artist: Mark GustafsonStudio: LAIKA/house Info from...

Wed, 06 Mar 2013 09:49:47 -0500

Artist: Mark Gustafson
Studio: LAIKA/house

Info from LAIKA/house: “These images are production and character designs for a stop motion-based campaign featuring Millennials hanging out in their favorite bar. Of course, these Millennials just happened to be exotic animals of the Serengeti… The bar itself was based on an African safari camp mashed up with a hint of colonial elegance and a smattering of sports channels and “show ‘em your…animal parts” party-time. The dark, cool lounge is deep and atmospheric – graphically juxtaposing with the bright, roasting hot exterior light.

“Our animal actors were designed to be actual physical puppets, highly detailed and fully articulated. The high level of design and character fabrication was needed to bring each character to life through “character think.” When you watch any real or created animal processing information in their heads and with expression — not necessarily talking, but reacting – they become relate-able and alive. Our goal was to provide arresting visuals and charming, naturalistic performances from our cast of animal characters.”

Artist: Rodrigo BravoStudio: Loopmedia Inc. Info from...

Tue, 26 Feb 2013 11:05:38 -0500

Artist: Rodrigo Bravo
Studio: Loopmedia Inc.

Info from Loopmedia: “Rodrigo pitched this animated logo bumper internally to the sales team at Loopmedia. He developed it as a opening bumper for a sales tool. It’s colourful, sleek and eye-catching and is accompanied by quirky sound design.”

From Rodrigo Bravo: “I was trying to disect the letters of the Loopmedia logo, taking each of them and turning them inside out with geometry and colour, imploding to the beat of the track.”

Artist: Asavari KumarSchool: California Institute of the...

Tue, 26 Feb 2013 10:46:00 -0500

Artist: Asavari Kumar
School: California Institute of the Arts

Info from Kumar: “This project was not a real pitch and was done for a class assignment. We had to make concept boards for a 15 second animated sequence based on a word/words that we picked.

“The words I chose to work with were happy and float and although my initial plan was to design characters based on those themes, i decided to find man-made and natural elements that had those physical and emotional qualities and constructed a world where all of them could fit together.

“It was challenging to arrive upon a look that was simple but would be able to establish a believable dimensional space.”