Vetor Zero/Lobo was invited by the Space Channel - a branch of Turner Broadcasting System - to develop a new on air package, composed of idents, bumpers and menus, totaling 104 pieces and 12 minutes of 3D animation.
Initiated two years ago, the extensive creative process took off using as main reference the work of artist and designer Syd Mead, responsible for the concept art of sci-fi films like Blade Runner, Aliens, Tron and Star Trek. With a team of more than 30 people, the production company created fantastic characters and scenarios that translate the thrill-packed spirit of Space’s programming, with a dramatic and hiper-realistic finish.
"Our goal was to produce a visual identity so compelling and intriguing as a series or a movie in Space’s programming, and not just a visually interesting graphics package", says director Mateus de Paula Santos.
The pieces were divided in four franchises (with portuguese and spanish versions): one generic and three thematic for specific programming slots, dedicated to series, films and sports. Among the highly detailed visuals the channel logo stands out, always incorporated into the narrative as part of props or settings. The yellow of the brand also gains strength in contrast with the overall grayish monochrome.
The directorial team was composed of Mateus de Paula Santos, Loic François Marie Dubois and Diego Fernandez, with executive producers Alberto Lopes, Sergio Salles, Luiz Carlos Reis e Andrea Dacharry.