Artist: James Price
Info from Price: “Renault TV is Renault’s online channel, playing video content about the famous car company and it’s vehicles. They were looking for some idents that featured moments from the companies storied history, specifically it’s history of ‘firsts’.
"I developed a few ideas built around number 1’s that transformed into objects that Renault were the first to bring to market. Visually the idea was to subtly reference the bold use of line and shape seen in European car posters from the 1950’s and 60’s."