Artist: Andre “Smatik” Ljosaj
Info from Ljosaj: “The idea behind this project was to create something surreal with an magical experience for Coca Cola.
“We see a bunch of people and animals running on the Coke ribbon through a Coca Cola styled landscape.
“The challenge was to create these styleframes beside my work and find the time to design, modell, sculpt and rig all the elements.”
Artist: Holbrooks
Agency: Y&R New Zealand, Flying Fish
Production: Blacklist
From Holbrooks: “We wanted to take the material and create a real roller-coaster of imagery and emotion,” commented Holbrooks Director, Daniel Gray. “We wanted to show how Red Cross is brave and committed in their quest to helping those in need.
Holbrooks created a sophisticated look in response to the agency’s brief. The monochromatic tone throughout the film helps convey its serious message while a neutral backdrop makes the Red Cross emblem pop.
“Everyone working on the project was of the same mind for the direction,” said Holbrooks Director Tom Brown, who oversaw the NYC animation team.”
The team employed a mix of cel animation and 3D camera work to balance handcrafted warmth with dynamic storytelling. Holbrooks took advantage of being located in both New York City and Budapest to maximize production days, working around the clock with the New Zealand client to manage the compressed production schedule.
Artist: Cindy Suen
School: SCAD
Info from Suen: “Style frames based on the story behind one of my favorite festivals - the Mid-Autumn festival. Story: The Moon Goddess Chang’ e took the immortality pill out of curiosity, despite her husband’s warning to not take the pill. She started floating into the sky once she swallowed it because of overdose. She kept on floating until she landed on the moon, and there she found company; a rabbit that manufactured elixirs!
“Technical challenges/rewards: I hadn’t done a lot of style frames in the past, but I started to since taking my “Design for Motion” class at SCAD this quarter. I think I learned a lot, because our professor Austin Shaw really pushed us to explore and play around with different camera angles, scale sizes, and just contrast in different elements to make the boards more dynamics. One word that I constantly had in my head while planning the frames was contrast, which I thought was very helpful; I tried to use as many different camera angles as I could for this project.”
Artists: Jan Bitzer, Csaba Letay, Tom Weber, Dirk Urbaniak
Studio: Polynoid
Client: Self / Edding
Info from Polynoid: “Dirk Urbaniak developed this concept for a spot with the goal to sell it to one of the bigger stationary manufacturers like Edding of MontBlanc.
“Being self initiated, we were pretty free in the execution and we liked the combination of the thick, glossy ink and the paper as well as the combination of wild characters and delicate, handwritten typo.”
Artistic team: Marc Nahas, Gray Miller, Conor O’Kelly-Lynch
Studio: TV Land Brand Creative In-House
Client: American Film Institute & TV Land Network
Info from Nahas: “A promotional campaign for the broadcast of the American Film Institute Tribute to Morgan Freeman on TV Land. Our objective was to create an elegant and cinematic look/tone for the cinema icon and star, Morgan Freeman, while keeping in check our limited budget.”
“We achieved this by mixing inexpensive analog and digital techniques. A few hours spent experimenting with a fish tank filled with milk and exposed to light, produced beautiful and functional background textures for the main composite. Using this technique, we were able to achieve a look that appeared less-computer generated and more similar to one shot on film.”
Artists: Sebastian Mejia, Miguel Rodriguez
Studio: Studio Diptongo
Info from Mejia: “The biggest challenge of this project was to create the image of a sports channel 24 hours in Colombia, which did not exist.
“The channel is brand new, had no name, logo or programs. Besides the channel image we created the name and image of the other programs.”
Artist: Fionna Mariani
Studio: Spontaneous
Agency: Agency 212
Info from Mariani: “The design team of Spontaneous was approached to create a pitch that would tap into Cinzano’s style of painted and hand drawn advertising. This was my pitch/interpretation of what that could look like. This was a really fun project, partly because I always gravitated towards the painted-digital style, but challenging because it was the first time I was applying it to a spot. A lot of the elements were painted by hand and then scanned, along with textures that were then used as photoshop brushes. I wanted to create a watercolor and graphic world for the look and feel of the spot.”
Artist: Mark Kulakoff
Studio: Psyop LA
Client: Vitamin Water
Info from Kulakoff: “These storyboards are style explorations for Vitamin Water 2010 Ad campaign. This particular spot was about Will Ferrell and the juju of the Vitamin Water. The narrative was extremely funny. It was a shame it was not produced.”
Artist: Rodrigo Bravo
Studio: Loopmedia Inc.
Info from Loopmedia: “Rodrigo pitched this animated logo bumper internally to the sales team at Loopmedia. He developed it as a opening bumper for a sales tool. It’s colourful, sleek and eye-catching and is accompanied by quirky sound design.”
From Rodrigo Bravo: “I was trying to disect the letters of the Loopmedia logo, taking each of them and turning them inside out with geometry and colour, imploding to the beat of the track.”
Studio: NERDO Design Collective
Art Direction: Juan Pablo Kessler Artists: Alessandro Durando, Daniele Gavatorta, Lorenzo Levrero Client: FOX International Channel
Info from NERDO: “Are you feeling safe behind your walls? Think again! Your home could be a bloody and scary crime scene, like this gory and messy kitchen… But don’t be afraid, this is only a breakfast gone bad! This is our pitch proposal for a series of IDs for FOX CRIME Italy. We didn’t win the pitch although, but we really loved the use of simple and recognisable stuff to recreate the feeling of a murder scene. No fruits or jam were harmed in the making of this film!”
Artist: Roman Rütten
Studio: 1stAveMachine
Info from Rütten: The biggest challenge of this pitch was to get really photo real. The idea about the spot was pretty clear by the client. He was a little bit unsure of using CG. I wanted to make them feel as safe as possible so i tried to have a real attention to details. The client wanted to stay in one shot. But I tried to convince them with these frames that it would be more interesting and go into a close up when we hit the bulb, since we see so many nice details with a great DOF.
“In the end I did not end winning the job. Don’t know exactly the reason. But I guess its the normal pitch game :). But I was really happy with the frames. So I was glad I took part in the pitch. Especially because I had a chance to use zbrush a little bit. Which was good fun and I think its one of the nicer frames I did the last year.”
Artist: Kristian Mercado
Studio: Charlex
Websites: krismerc.tv / charlex.com
Info: This was one of the alternative directions I had pitched for an awarded project with HTC. I wanted to showcase all the work put into the design of the phone, by making it seem like a large scale production (in terms of scale and perspective). I wanted it to feel elegant, but also very high end, so I wanted to really get a strong sense of construction from it, but done in a clean world. Keep it focused.
Artist: James Baker
Website: jamesbakerdesign.co.uk
Backstory: Aniboom recently ran a competition with Sesame Street which invited creatives to make short educational animated films. These films were then considered as potential projects to develop for broadcast. The piece references gestalt pychology in a highly playful way, focusing on the unexpected optical tricks that occur when an audience assigns meaning to ambiguous forms.
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